Amazon SEO: Top 10 Factors You Must Focus for Sales
Do you know that selling on Amazon is the easiest way to grow a brand in the modern internet world? Selling on Amazon doesn’t require a college degree or any special qualifications; a mere product and a store would do the job. But the most frequent question on the internet about Amazon selling is how to grow the business on Amazon or how I can increase my sales on Amazon. If you are an entry-level seller or even a brand-registered top-tier seller, the easiest and most impactful way of increasing your sales is with Amazon SEO.
With this, let’s deep dive into the core of Amazon SEO with special attention to the Top 10 factors to focus on if you are aiming to boost your sales with Amazon SEO
What is Amazon SEO?
Amazon SEO (Search Engine Optimization) is the simple process behind how the seller’s listings are ranked higher when customers search for something (keyword) in the Amazon search bar.
Why Amazon SEO?
As an Amazon seller, you can use SEO tactics to:
- Drive more traffic to product listings
- Increase product and brand visibility
- Boost conversion rates and sales growth
So in a nutshell, Amazon SEO is the magic sauce for all Amazon sellers to boost their sales on the Amazon marketplace.
Top 10 Factors to Focus on Amazon SEO
Product Title
The title is the most important factor when it comes to SEO on Amazon. This is what your potential customer would see at first in the Amazon search engine results page (SERP) along with the main image, price, and reviews.
How to optimize product titles for Amazon SEO?
- Include 3-4 priority target keywords with high search volume, preferably the longtail keywords
- Optimize the title for Mobile
- No Keyword Stuffing
- Include your Unique Selling Proposition (USP)
- Include your Brand Name
- Use separators if the tile is long ( / | – )
- Don’t use the prohibited words (sale, bestseller, etc)
Search Terms Field (Backend Keywords)
Search terms are words that customers type into the Amazon search bar while searching for a particular product. Apart from the title and other key places, Amazon seller central is providing a place for sellers to add key terms and phrases in the backend of each SKU.
Pro Tip: Use the most relevant keywords for your product. Don’t use commas to separate and don’t duplicate the same word.
Bullet Points
Next to the image on a product page on Amazon, you’ll find five bullet points that outline the product’s main features or benefits. They help make reading easier by minimizing walls of text, giving users bite-sized pieces of information they can use to make a shopping decision.
Not only that it provides insights for the customers but it will also provide insights to the algorithm to get a better idea regarding the product that you are selling.
A+ Content Crawlable Text
Amazon A+ Content is a unique tool inside Seller Central that allows brand owners to create beautifully designed Amazon product descriptions for their Amazon listings. Try to use a minimum of 500+ text in your A+ content. Don’t let it go away.
Alt Text behind photos
The alt text describes the image to the search engines. Though alt text is not visible to customers, it plays a massive role in determining what appears in search results. As we have already discussed, search engines index the images of Amazon A+ content. So it’s noteworthy to pay attention to the alt text.
Brand Story
Amazon Brand Story is a feature that allows you to add images and text to your Amazon detail page to tell your brand’s story. It enhances the branding to make customers more likely to purchase your products.
Brand Store Meta Description
A product meta description is an essential part of a successful Amazon listing. The text accompanies your product’s title and photo, helping to communicate why someone should buy it. The meta description can be up to 1,000 characters long.
Questions & Answers on PDP
To search the Questions & Answers you would scroll down the main item page to Customer Questions & Answers and then click on “See all answered questions.” On the next page on the right-hand side, there is a “Search Questions and Answers” box.
This is one of the most important parts, the Amazon sellers are not really focussing a lot on it. Do you know that these questions and answers do take into SEO considerations? Not only that these questions help in SEO but they will surely help you to upgrade the quality of your listing.
Social Posts
Amazon Posts is a program available to brand-registered sellers that allows them to share brand and product-related content in a “feed” that resembles other social media platforms.
External links
Like in any of the other websites, backlinks are playing a pivotal part when it comes to SEO and rankings. So, if you want to see your listings to be organically rank higher you could redirect your Social Media traffic to Amazon PDP or store page where the Algorithm would note how the external traffic is paving for conversions.
So feel free to connect your Social Media with your Amazon store!
On an ending note, just want to let highlight the fact that Amazon SEO would help you to generate a significant number of organic sales in the long run. But in the short run to get everything started don’t forget to invest a small amount in Amazon PPC Ads to generate paid sales as well.
Good luck with your Amazon selling journey.