How To Find Your Winning Product? (5 Best Ways)

I generated over $100,000 in sales in less than a year by selling 1 product through e-commerce. So, if someone ever wondered how that happened, it is only a matter of finding the right product which would be your winning product.

So here, I am providing you with my proven Best 5 Ways (Plus the Bonus Tip) to find your winning product so you do not have to waste your time and money on the wrong items.

What is a Winning Product?

As a seller (whether it is online or offline) first you must understand what is a winning product. In general, a winning product can be any product that generates a high volume of sales (yes both quantity & revenue) while generating a high amount of profits.

As an example here is a winning product from one of my clients which is always ranked as the Best Seller & Amazon Choice on Amazon UAE & KSA

Criteria to be a winning product

• Should have a high demand for the product (avoid seasonality)
• Must be Portable & Non-fragile
• Non-perishability or long expiry
• Reliable supply chain
• Unique design

So when we look at all the above criteria it is clear the trendiest product or the product with the coolest design might not always be always your winning product.

Read more: How to Calculate Profits Accurately for an E-commerce Business

While having the understanding of what is a winning product, here are the best 5 ways (a bonus tip at last) which will help you to find the winning product for your own business

How to find the winning product?

Tip 1: Study Market Place Best Sellers

If you are to start an online store, checking the products on the “Best Seller” page of markets places as Amazon, Lazada, Daraz, and also in AliExpress will give you a clear idea of the high-sale volume items in each marketplace.

The advantage of this is that the insights you generate from these landing pages will clearly give you a glimpse of the insights relevant to the market you are operating and also an idea of how the world market trends.

Pro Tip: On Amazon, you can find the “Movers & Shakers” section which shows the products which are quickly growing in sales in the market. Accordingly, this might give you an idea about early trends in the market.

Tip 2: Use Tik Tok search

Among all the other ways to find the winning product, Tik Tok search is the easiest way to find the trendiest products in the market.

Here is how you could do it:

Step 1: Go to TikTok and search the below-mentioned keywords/hashtags

#tiktokmademebuyit

#amazonmademebuyit

#amazonfinds

#coolgadgets

#amazonreview

#productreview

Step 2: Put the filter of ‘Date Posted’ to ‘Last three months

Step 3: Check the quality of engagement

Search through all the filtered videos that have a high amount of likes (maybe more than 100K) and also just skim through the comments and see what people are saying about the product. Therefore, this will help you to understand the market demand and the buyer perception as well.

Last but not least check the sourcing cost of the product from Alibaba or 1688.com to check the profitability of the product.

Tip 3: Google Trends

Google Trends is one of the best analytical tools that you can use to re-assure what is in your mind. It is very simple. Here is how you could use it effectively:

Step 1: Go to Google trends

Step 2: Click on ‘Explore’

Step 3: Change the desired country location and time frame

Step 4: Check and compare your keywords for the specific product you think that might work

When you try google trends, it is a must you need to understand the concepts of keywords & keyphrases.

Read more: How to validate a product idea before selling it?

Tip 4: Use Facebook Search

In fact, this is a bit more same to how we did it in TikTok, Go to your Facebook account, and in your search section type the below keywords for you to identify the items that are being sold.

Shop now

50% off

Free shipping

Limited time only

Tag someone who needs this

You could be creative in defining those keywords. Also the same as in Tiktok, make sure to filter the content based upon the date posted and better to give more significance to video content as nowadays video content is rocking the show.

Tip 5: eBay watch count

eBay watch count is also another helpful product research tool that can be used to identify what products are mostly expected by buyers to buy.

Because the title says watch which means that they are super interested to buy and they are being watched to buy it. This is more like the marketplace best sellers but shows the intentions to buy rather than real purchases.

This works also with search terms. So feel free to type the search term in your interested niche to identify which items are there in the pipeline.

Read more: How to find the niche for your e-commerce business

BONUS TIP: Check the Facebook Ad Library

This is so far one of the best ways to find your winning products while also understanding the competitor landscape and their product assortment.

Here is in simple how you can check the Facebook Ad library for product research:

First Step: Log into Facebook (Meta) Ad Library

Second Step: Select the location and the Ad category (Better to keep it as all Ads)

Third Step: Search by the keyword or select the advertiser (maybe your competitor)

Bingo! Here are the active ads at the moment which are running by your competitors. Check and see what you can learn from them.

Feel free to try all these ways to find your winning product. Also, feel free to contact me for any support you need regarding all of your e-commerce and digital marketing problems.